How to Interpret the Results
If your chance is 95 or 99 percent, then stop your test and
go with your winning ad. If your percentage is less than
95 percent, than either your ads are very similar in converting
power, or you don't have enough data to tell.
If you have fewer than 200 conversions, let the test run longer.
If you have more than 200 conversions and still a low percentage,
then your ads are not that different. End your test and try
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